alistairuff

Tag: User Research

  • 2024/10/04

    Weird mix of drained and still wired coming to the end of this week. Work is coming to a head in many ways – teams trying to assemble properly across multiple orgs to work to a pretty tight timeline. I can’t really share much about why what/why/how sadly. So, instead you get some more generic…

  • Justifying a design research approach

    In my experience its very common for well-meaning clients, colleagues or stakeholders to feel uncertain about taking a design (or user) research approach. They might question whether the results will be statistically significant, whether the sampling is appropriate, or the results will be generalisable to a wider population. I’ve created this blog post/page as a…