Hi, I’m Alistair. I’m an experienced design and user research generalist, supporting organisations do service design and strategy better at public digital.
I mostly write about user research, sustainability, service design, and prototyping. I also publish weeknotes.
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Jazz consultancy
Recently I was talking with a colleague and I shared a thought that I’d been playing with for a while. Most of our work is a bit like playing in a Jazz group. I feel the need to immediately caveat that with the fact that I’m not an accomplished Jazz musician. I can play guitar,…
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Prototyping in an Ai enabled world
If, like me, you’ve ever been involved in the redesign of a ‘simple digital service’, you will know that there is perhaps no such thing. Very few services, if considered carefully are either simple, or in fact entirely digital. Even when constrained to ‘just’ the digital bits. Design work involves many small decisions that are…
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Academic design research work I’ve found helpful
I’ve reflected a few times on the potential value of bridging the gap between academic and professional design research. Its worth being clear that this isn’t because I think is one is better/more high brow/more applicable than the other. I just like to have context and history of the development of design research theory and…
Learning fast and making things
My background is in making things, artifacts that bring ideas to life. I’m experimenting with doing that more for my own research and work too. See some examples below, with more in the shop.


