Hi, I’m Alistair. I’m an experienced design and user research generalist, supporting organisations do service design and strategy better at public digital.

I mostly write about user research, sustainability, service design, and prototyping. I also publish weeknotes.

  • Strategy pace layers and user needs

    A refreshed look at my ramblings on the relationship between user needs and strategy, with updated pace layer diagrams to visualise it.

  • Service Design Skills

    The output from a service design community of practice session where I asked attendees “When I work with a service designer, the skills I need the, to bring are”. See what they said…

  • The relationship between user needs and strategy

    Much of my work involves a combination of identifying customer or colleague needs, the opportuntiies for us as an org to meet those better and how that should relate to a higher level strategy. They’re all definitley interwoven, but it can be difficult to work out how they fit together, this is me trying to…

Recent weeknotes