alistairuff

Category: User Research

  • Reflecting on the second half of 2024

    I pondered this being a weeknote, but honestly I’m so far out of that routine that it didn’t make sense. I’m off work and we were meant to be going to see Wicked in the cinema for my wife’s birthday, but she’s got a throat infection after a week of the kids being ill as…

  • Justifying a design research approach

    In my experience its very common for well-meaning clients, colleagues or stakeholders to feel uncertain about taking a design (or user) research approach. They might question whether the results will be statistically significant, whether the sampling is appropriate, or the results will be generalisable to a wider population. I’ve created this blog post/page as a…

  • Strategy pace layers and user needs

    A refreshed look at my ramblings on the relationship between user needs and strategy, with updated pace layer diagrams to visualise it.

  • The relationship between user needs and strategy

    Much of my work involves a combination of identifying customer or colleague needs, the opportuntiies for us as an org to meet those better and how that should relate to a higher level strategy. They’re all definitley interwoven, but it can be difficult to work out how they fit together, this is me trying to…

  • Are paper prototypes a waste of time?

    Some people are quick to dismiss what they see as time consuming and low value prototypes, but I reckon they should think again.