Hi, I’m Alistair. I’m an experienced design and user research generalist, supporting organisations do service design and strategy better at public digital.
I mostly write about user research, sustainability, service design, and prototyping. I also publish weeknotes.
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Reflecting on the second half of 2024
I pondered this being a weeknote, but honestly I’m so far out of that routine that it didn’t make sense. I’m off work and we were meant to be going to see Wicked in the cinema for my wife’s birthday, but she’s got a throat infection after a week of the kids being ill as…
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Service design in the weeds
Lost in the maze of decisions? I can relate. Recent work things made me reflect (as they should do) about the need for shifting gears as a service designer. Or maybe its flight levels? Or maybe its zooming in and out? In effect, there are times in work where drawing out high level visualisations of…
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My adventures with print on demand
AKA how I made £2.46 in a week. I’m sure there’s a really long epic paragraph I should write here about my entrepreneurial spirit yadder yadder. Mostly I’ve had dumb ideas, bought domains and never got any closer to a ‘business model’ than that. I’ve seen people ‘building in the open’ and it some across…
Learning fast and making things
My background is in making things, artifacts that bring ideas to life. I’m experimenting with doing that more for my own research and work too. See some examples below, with more in the shop.


