Hi, I’m Alistair. I’m an experienced design and user research generalist, supporting organisations do service design and strategy better at public digital.
I mostly write about user research, sustainability, service design, and prototyping. I also publish weeknotes.
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Learn fast and make things
If you’ve not realised it by now, banging on about the value of prototyping is kind of my thing now. It could be incoherently in my weeknotes, in around 14,000 words (so far) trying to get an academic project over the line, or a blog post for work. Not every piece of work I’ve been…
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Justifying a design research approach
In my experience its very common for well-meaning clients, colleagues or stakeholders to feel uncertain about taking a design (or user) research approach. They might question whether the results will be statistically significant, whether the sampling is appropriate, or the results will be generalisable to a wider population. I’ve created this blog post/page as a…
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Seven things to think about when prototyping a service
A different way to think about fidelity when you’re planning service prototypes.
Learning fast and making things
My background is in making things, artifacts that bring ideas to life. I’m experimenting with doing that more for my own research and work too. See some examples below, with more in the shop.


