Hi, I’m Alistair. I’m an experienced design and user research generalist, supporting organisations do service design and strategy better at public digital.
I mostly write about user research, sustainability, service design, and prototyping. I also publish weeknotes.
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Service Design Skills
The output from a service design community of practice session where I asked attendees “When I work with a service designer, the skills I need the, to bring are”. See what they said…
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The relationship between user needs and strategy
Much of my work involves a combination of identifying customer or colleague needs, the opportuntiies for us as an org to meet those better and how that should relate to a higher level strategy. They’re all definitley interwoven, but it can be difficult to work out how they fit together, this is me trying to…
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What writing history essays taught me about service design
It can be very tempting to seek out the single root cause of problems or ‘pain points’ when it comes to finding opportunities for innovation. My (limited) experience at taking a look at hisory suggests that its often as important to find the ‘other supporting factors’ and make sure you don’t ignore them.
Learning fast and making things
My background is in making things, artifacts that bring ideas to life. I’m experimenting with doing that more for my own research and work too. See some examples below, with more in the shop.


