Hi, I’m Alistair. I’m an experienced design and user research generalist, supporting organisations do service design and strategy better at public digital.
I mostly write about user research, sustainability, service design, and prototyping. I also publish weeknotes.
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Making the case for digital sustainability at Co-op
Over 18 months ago, we wrote about how we planned to commit to designing more responsibly at Co-op. This is my take on some of the steps we’ve taken so far, in particular how we pulled it together to share with our DT&D leadership team. Whilst this is my (unofficial) view, the work has been…
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Ai powered service design thinking
After a few discussions with the Co-op design team around how many people are already exploring using Ai as part of their creative process at work, and with an hour to play with whilst on my day off, I finally joined the hype train. I’ve been meaning to write something about the relationship between Service-dominant…
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Strategy pace layers and user needs
A refreshed look at my ramblings on the relationship between user needs and strategy, with updated pace layer diagrams to visualise it.
Learning fast and making things
My background is in making things, artifacts that bring ideas to life. I’m experimenting with doing that more for my own research and work too. See some examples below, with more in the shop.


